This report on Uk wine prices was recently posted at corkhound.com… food for thought!
What percentage of the cost is actually paying for the wine?
“Amazingly, in the UK, over 50% of the cost of the average bottle of wine goes to the Government (with nearly £15bn paid in excise duty and VAT from the UK alcoholic drinks industry in 2007/08).
According to the Wine & Spirit Trade Association, the average cost of a bottle of wine is £4.32. Of this, £2.34 is paid to the UK Government in duty and VAT. That leaves £1.98 to cover the wine, bottle, label, cork, transportation of the wine, the shop’s margin, and all other costs that go into making and selling you a bottle of wine.
Alarmingly, it is estimated that a £4.29 bottle of wine probably contains less that 40p of wine.
But, there is some good news. Duty (but not VAT) is a fixed amount. So, if you increase your spend, you are getting more wine for your money: the more you spend, the higher proportion of your money is going into the wine. The experts seem to agree that true value is to be found between the £6 and £10 range.
But, beware of special offers. For example, for a supermarket to advertise a wine as discounted, the wine must only have been on sale at full price in one store for 28 days.”
The wines at http://www.wineandhampers.com all fall into the true value range mentioned above and are all specailly selected for both quality and value.
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